Whether I am talking to potential clients or populating a website for an existing customer I have noticed one scenario which can see the website never reach the development stage or if it does it becomes difficult to complete.
The problem is content and the issue it represents is either that people don’t feel their business can justify a multi-page website so no website. Or they aim feel they need lots of pages then struggle to source suitable content to fill them.
So what’s the solution? I think it’s a “Smart Site”
A one page website or “smart site” sits between a landing page and a traditional website, creating an optimal viewing experience for your customer. Because there is very little to do, or be confused about, bounce rates for one page sites tend to be very low, and can be well optimised for SEO.
One page websites are all about telling your story and drawing people in, enticing the visitor to stay awhile and browse.
One pager’s are easy to navigate, with the relevant information all in one place, meaning a faster and more satisfying user experience.
Sharing a one page site is far easier than a traditional site, it is not practical to expect visitors to share an entire website, but a single page encourages the visitor to share your information, therefore effectively enticing the user to encourage further visits to your page.
Of course one page sites are not suitable for every business, but for businesses who have a limited amount of content or simply just want people to know who they are and where they are, it could be the ideal solution. Typically, one page sites would be perfect for anyone who may be looking for product promotion, showcase a portfolio or who may be organising a one-time event such as a wedding or conference where usually all you need is to inform guests of simple things such as time of arrival, venue address etc ...
Il existe de plus en plus de nouveaux sites web construits sur une page unique, complètement navigable et offrant une nouvelle expérience utilisateur. Quels sont les atouts de ces nouveaux types de pages pour les marques ?
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